Articles for Business Owners

Articles for business owners:

Why Bother With Articles

Business Marketing Solutions: Getting Customers Online Regardless Of Recession

Business Writing On Demand: There’s No Need To Buy The Cow

Creative Marketing: The Best Way to Attract Customers

What is Business Publicity: the Difference Between Publicity and Promotion

Articles for physicians:

Publicity for Physicians: What Publicity Can Do for Your Practice

Beautiful Physicians’ Websites DON’T Bring Patients

Negative Patients’ Reviews: How to Protect Physician’s Reputation Online

Publicity for Physicians: What Publicity Can Do for Your Practice

The lack of appreciation for medical publicity never ceases to surprise me. Whenever I bring up the subject, most physicians reply “I don’t need any more advertising”. Publicity is NOT advertising! It is the most refined marketing method which produces a multitude of positive results.
Why do so many physicians mistake publicity for promotion? Well, in medical marketing there are direct as well as indirect ways for attracting patients. Most medical practice owners are familiar with the direct ones and unfamiliar with the indirect ones. Publicity (like a brand, for instance) is one of the indirect methods. To clarify, both the direct approach to marketing and the indirect approach produce results. In many cases the indirect methods (which are less known to consumers as well) produce better results. Read more

Beautiful Physicians’ Websites DON’T Bring Patients

Statistics speak for themselves; you can’t run a successful medical practice today without having a solid Internet presence which starts with a Website:

82% of patients use the Internet instead of Yellow Pages, today

91% of patients use search engines as their primary source of research and information

93% of people never go beyond the first page of the search results

Everybody told you that you must have a Website. You’ve bravely placed the order, paid good money, perhaps even gotten a cool gadget for the Website (like appointment-setting Online or downloadable patients’ forms) and now you have a really-good looking Website and a domain name consisting of your name and title.

Everybody complimented you on it, even your fellow doctors. In the evening - when no one is watching - you’re visiting your Website, marveling at its cool design; googling its domain name and finding it on the very top of the world’s greatest search engine. It seems that you’ve made it to the top and still not one new patient materialized from the Website. If the preceding describes your situation, read on: you’re not the odd one out; unfortunately, that’s the experience of majority of physicians. Read more

Negative Patients’ Reviews: How to Protect Physician’s Reputation Online

The era of the Internet is upon us. Whether you’re a frequent Internet user or not - and quite a few of you are still choosing to ignore it - Internet plays an important part in people’s lives and provides an open and safe environment for patients to vent feelings about their physicians.
Patients’ reviews Online have become the norm and yes, you’re being judged by them as we speak. Many physicians perceive them as a threat to their reputations and income which they can - but don’t have to! - be. Read more

Why Bother With Articles

Most people don't enjoy writing. It gets worse; business owners are often incapable of writing about their business without either promoting or selling something. The majority throws in the towel when it comes to articles. Articles involve not only the pain (and skill) of writing, they need to be published and promoted... In other words, a great deal of hassle. And so, many a business walks away from one of the most valuable marketing tools. I'm going to show you that articles are worth the bother.
Let's start with semantics and your reaction to the way I present the same topic. Imagine I'm talking to you: "Would you like me to tell you about my work?" Of course NOT, you don't know me from Adam: why would you care about my work?! Now, let me rephrase it: "Would you like me to share with you a secret that will greatly improve your business and income?......." I believe you'll spare me a moment of your time, right? No one likes advertising pitches; we're all eager to improve our lives. No matter what it is you do, it is something that - in some way - betters lives.
Another important reason for bothering with articles is how effective they are in establishing yourself as authority in your area of expertise. Everybody - you included - prefers to deal with experts. I'm sure that you've seen videos made - and read articles written - by experts. Afterwards you didn't search for a better deal with the expert's competitor but made a beeline to purchase from the very expert. True? Well, with the help of articles you too can achieve the status of an expert and benefit from it.
Still, my favorite reason for article writing, publishing and promoting is their immortality. Imagine an employee whom you don't have to compensate but who is eager to work for you pretty much forever. Nice deal, isn't it? A well written and well promoted article is that "dream employee". It will spread the word about your product or service to interested readers, increase traffic to your Website and / or location and generate nice revenue for you, for a very long time. Read more

Business Marketing Solutions: Getting Customers Online Regardless Of Recession

It’s no secret that the current economic slump affects us all. Still, some of your competitors are doing a lot better than you. Could it be that they’re doing something that you’re not? (Like business marketing Online, perhaps?) The most effective business marketing today takes place Online where most consumers are doing either their shopping or their research. How are you marketing your business on the Internet? Do you have a well-ranking Website? Is your business popular on search engines, in digital media, on social networks and with news agencies? Are you getting customers Online? What’s your excuse?! No time, too complicated, too costly?...

No matter what business you’re in, the solutions are out there. There are companies that handle every aspect of marketing; that can handle any one of them; or all of them; or design a custom marketing strategy especially for your business and implement it, gradually in a way that’s feasible for your budget. And yes, they do all the things you wish you could but either don’t have the knowledge or the time to do. Read more

Business Writing On Demand: There’s No Need To Buy The Cow

Business relies on its reputation and - let’s face it - speed. Running / managing a business requires multitasking and long hours. The time or mind-set for creative business writing is a luxury few can afford. In addition to the most common reason (lack of time), there are other valid reasons for relying on professional writing: some business owners may be self-conscious about their language skills: some may be foreign-born and raised; others - even though U.S. born and bred - are simply not confident in their English composition or speaking skills. This is when most business people contemplate hiring yet another employee. An employee qualified to handle article writing, press release writing, speech writing and more, costs a pretty penny. With the recession still impacting us, not everyone can afford hiring a new, highly-skilled staff member. Is there another option? In a word, YES!

Professional Business Writing on Demand provides a complete set of business writing solutions: business article writing, business press release writing, business publicity writing, business lecture writing, business seminar writing, business motivational writing, business inspirational writing, business speech writing, Web content writing, Blog writing, and more! What does it mean for you? With professional writing on demand you’ll cut your overhead and payroll taxes, eliminate the hassle of hiring PLUS get the work done and pay only for the work you need, right now! Read more

Creative Marketing: The Best Way to Attract Customers

At some point of my career I’ve encountered a client whose beauty salon was on the brink of failure. She was exhausted, sad and about to give up. During our initial conversation she confided through tears that her business was quite successful until she’s had a baby. Needless to say, she was delighted to be a mother but it never occurred to her that her much wanted baby might cause the demise of her business.

One of the major advantages a marketing professional has over a business owner is his perspective. My feelings weren’t torn between a baby and a business and I was able to assess the owner’s predicament objectively. I asked her for more details. What has changed so dramatically since the baby has arrived? She explained that the main change was to her schedule. She was free from baby duty only after her husband returned from work. During her regular business hours she needed to give most of her time and attention to the baby. It meant that her loyal customers were coming to a salon which was either closed during business hours or attended by unfamiliar stylists. A crisis was looming. Old customers were exploring other salons; new customers weren’t attracted to a salon void of its owner’s personality. Read more

What is Business Publicity: the Difference Between Publicity and Promotion

In my conversations with small business owners I frequently encounter surprising lack of understanding of business publicity. Any time I bring up the subject, I get the same response: “I don’t need any more advertising”. Strangely, the response tends to be the same, no matter who I’m speaking with (a small mechanic shop or a medical doctor) so clearly there is a misperception of business publicity in the world of small business. (Big business understands it well and utilizes it for all its worth.)

Why does small business mistake publicity for promotion? Well, in marketing there are direct as well as indirect ways of generating customers and / or sales. Most business owners are familiar with the direct ones and ignorant of the indirect ones. Publicity (like a brand, for instance) is one of the indirect methods. To clarify, both the direct approach to marketing and the indirect approach produce results. In many cases the indirect methods (which are less known to the consumers as well) produce better results. Read more

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