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Dental Publicity Experts |
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Medical Marketing Doctor's Presence Online Development
Medical Publicity
Medical Reputation Management Physician's Reputation Mgmt and Repair
Plastic Surgery Website Design Gastroenterology Website Design
Newsletter for Patients Writing
Medical Web Content Writing Patient Education Materials Writing
Our clients were featured by:
and other media
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What makes us Dental Publicity Experts? Well, the knowledge of publicity and long experience working with dentists. Why should YOU be interested in dental publicity? Certain goals of a dental practice can't be achieved by any other means. (Case in point, authority and presence in the media - not as an advertiser but as an expert - can't be bought.) The story goes like this: There are dentists who are concerned with growing their patient base. They expand considerable resources on all kinds of promotion, advertising and marketing. There are other dentists who are either not in immediate need of expansion or have a much more thoughtful approach to their growth. For the second group dental publicity (or dentist's publicity) is the better solution. Publicity isn't advertising. You can't plan on measuring its ROI. You can't always measure the results it produces. But dental publicity is the dentist's best friend and the outcomes it produces can be priceless:
You could think of publicity as a prestigious, discreet and effective form of marketing. It will establish you as an authority in your field. It will make you likeable and your services sought-after. It provides leverage over competition. Dental publicity is a major asset for your professional image. Last but not least: yes, it attracts new patients. There is nothing wrong with chasing after referrals, however if your practice is doing well and you want to build it strong in the long run, there is no substitute for expert dental publicity. Dental publicity isn't what you want to say about yourself (which obviously has less credibility than someone else's opinion of you); publicity is mostly what others say about you or the opportunity to speak on the subject you know well in the media. Dental publicity comes in a variety of forms. It could be conducted Online, off line, or both. It may be made apparent through articles, press releases, media pieces, media appearances, etc. Dental publicity has the power to transform a mediocre practice into a star and has the ability to double or triple its growth as compared to its competitors. Dental publicity can set a practice apart (and above others) in the minds of patients. Dental publicity brings new approaches and better ways to do things that solve or exceed patients', market's, and health industry's expectations. In order to achieve the best results, you want to make sure that you're hiring Dental Publicity Experts. Is dental publicity different than other forms of publicity? Not very, but the professionals in dental publicity usually have better access to media outlets that can utilize your professional knowledge and / or your expert opinion. (Learn about Dental Publicity Facts & Fiction) Dental publicity isn't cheap. (If you find a publicist who promises you golden mountains for $1,000 a month, this is either NOT a professional, or only one section of your publicity will be addressed.) The rates for PROFESSIONAL dental publicity vary from $3,000 - $5,000 a month. (Smaller scale dental publicity can be achieved for as little as $2,000 a month.) Dental publicity agreements are usually for 6 months which is the recommended time for achieving optimal results. The results justify the investment. To inquire about dental publicity for your office, click here.
Before we go any further, we're often asked for proposals. Of course you need to know what we can do for you, how much time it will take, the estimated cost. That's understandable. If you'd like to request a general proposal you're welcome to do so here, BEFORE you do however be sure to understand, the proposal will be by necessity quite generic. Preparing a proposal akin to a publicity strategy requires extensive market research, teleconferencing, and a lot more. All of it requires time, labor and resources which we're unable to give away to everyone who asks. That's why YOUR proposal will be somewhat generic, once you become Dental Publicity Experts' client, a custom publicity strategy and implementation schedule will be developed especially for you within the first 10 days of our working agreement. If you don't like the idea or you feel that it is like buying "a cat in the bag", yes, there is another way: we can develop more detailed proposal for you and charge you for it (the average cost is $500). The cost of a detailed proposal is fully deductible if you become Dental Publicity Experts' client within 10 days of the receipt of the proposal. (If you don't that's OUR cost of preparing a detailed proposal and we'll retain the fee.) If you'd like a custom dental publicity proposal developed especially for you and your practice, please DON'T use the form below, click here instead.
ATTENTION PROSPECTIVE CLIENTS: CEILA Company DOESN'T provide references. We enjoy positive clients' rating Online and off, have extensive presence on social networks and in the media. Since we provide 100% confidentiality clause in our working agreements, we can't breach past or present clients' confidence to attract new business. To view available client list, click here.
Dental Publicity Inquiry
Fill out the form below, completely. Because every dentist's and every practice's circumstances are unique, we don't provide one-fits-all solutions: if we did there would have been a payment button on this page. Our reply will be based as much on your inquiry as on the information you provide to our questions within the form.
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