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Letters to Patients |
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| While any physician has to plan on growing his or her patient base, retaining existing patients is equally - if not even more - important. A satisfied patient is the physician's best asset. A satisfied patient is likely to be a repeat patient, is likely to refer family and friends, is likely to spread a good word about you. That's why providing best quality care to existing patients as well as tending to patient relations cannot be underestimated. (Many physicians, especially those with well-established practices, who don't care to add new patients, became successful by taking good care of their existing patient base.)
So without further ado here is what I'm talking about: the experience of the patient with you and your office. A doctor - like it or not - is also a business owner who HAS TO look at his practice as a business. Consequently to you, the patient is - and has to be - one of many. The patient on the other hand has entirely different needs: the patient considers himself (or herself) and his (or her) concerns entirely unique and expects personalized and on-going attention from the physician. The main difference: to you the relationship with a patient is by necessity a professional one; to the patient however it is personal.
The patient expects you'll follow up: the patient waits for a thank you note; how are you note; is there anything we could do to meet your needs better note; (and once you're certain that the patient is happy) an invitation to share his or her experience with others Online note.
From your point of view, all of these may well be an inconvenience if not an outright imposition on your time; with that said, consider all the ways the patient could be your best ally: every relationship is a two way street and good relationships produce handsome dividends. (A satisfied patient can make and keep you prosperous; save you money; help you develop and preserve your professional reputation.)
To help you build and sustain your relationships with existing patients Medical Marketing Authority (a division of CEILA Company) will custom develop for you Letters to Patients Packet to consist of:
Letters to patients have an awesome power that shouldn't be underestimated. They create the illusion of a one-on-one relationship with the doctor. There are so many things that you never think to say because you're busy; so many things you wish you said. Letters to patients provide the unique opportunity to improve upon the first impression; to build actual relationships, to actually compensate for the things you wish you've said or done.
Welcome letters to patients provide the opportunity to introduce the person you really are. (The patient already knows your name and what you do for a living, but does he or she knows what you're most proud of, what's your philosophy as a doctor, or that you actually care about his or her health? Welcome letters to patients are a venue for sharing these. You may not understand the value of receiving a letter from your doctor, but to a patient knowing the values and commitment of a new doctor matters.)
Thank you letters to patients: why bother with those? Well, if a patient of yours thinks so highly of you that he or she refers a family member or a friend to you, you SHOULD bother. Patient's referral is an endorsement. If a major company, let's say the Tylenol- maker endorsed you in their nationwide campaign it would sure be something to be grateful for, right? Why? Because they thought that you are worthy of their endorsement. An endorsement like a compliment should never be taken for granted or ignored. It has to be acknowledged.
How are you letters to patients, what are they? They come in - at least - two versions. Let's say a patient came to you with some simple infection and you prescribed a 7 day course of treatment. What happens next? The patient's gotten better or not, but you have no clue. If the first is the case, all is good. If the second, quite frankly you're not a good or caring doctor as far as this patient is concerned. Makes sense? Here is another scenario, one of your patients is hospitalized with a serious disease. Shouldn't you stay in touch? What - under perfect circumstances - your role should be? True, circumstances are never perfect and you can't neglect 40 patients to do right by one, but don't you think that a caring and encouraging letter could fill at least some of the void? How are you letters to patients communicate that you care even after the patient's left your office. (Yes, the practice of medicine is peculiar and tough, still never forget that patients see you from a personal perspective. To some extent you're perceived as a parental figure and a parent is never forgiven for even the smallest infraction.)
Patient Satisfaction Surveys are something many a doctor finds offensive. Many a doctor believes that he / she and his or her performance shouldn't be rated by people who - in most instances - are not qualified to pass judgment on a physician's work. This kind of thinking is not only wrong but potentially dangerous (like practicing medicine without a license). Could medicine be practiced without i.e. thermometer? Not really, because a thermometer - which tells you very little - is nevertheless a gauge. It doesn't give you a diagnosis but alerts you to the presence of a problem. Think of Patient Satisfaction Surveys as a thermometer. You know - and so do I - that a disease diagnosed early is easiest to treat and will most likely be conquered successfully. The very same rule applies to patient's ratings: a threat identified early can be diffused fast and easily without ever becoming a real danger.
Letting your patients know that you care, goes a long way in retaining patients. Another way to plan your patient relations long term is to develop a newsletter patients can subscribe to in order to receive regular updates, news and "advice" from you. We can develop and design your newsletter too and have it delivered (by e-mail) to your patients. (Learn more about a Newsletter for Patients)
The one-time cost of a Complete Custom-Developed Letters to Patients Packet is $300.00
(Your custom developed Letters to Patients Packet will be sent to you in Word for easy modifications and printing. Words that will need to be modified for each patient will be marked in red. Always remember to print out your letters to patients on your letterheads!) To begin with, fill out the order form below, once you click on the next button, you'll be taken to the payment page. Your custom-developed Letters to Patients will be submitted for your approval within 10 days. (All sales are final.)
ATTENTION PROSPECTIVE CLIENTS: CEILA Company DOESN'T provide references. We enjoy positive clients' rating Online and of, have extensive presence on social networks and in the media. Since we provide 100% confidentiality clause in our working agreements, we can't breach past or present clients' confidences to attract new business. To view available client list, click here.
If you have a question prior to placing your order, please ask.
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