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Medical Publicity Experts |
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Medical Marketing Doctor's Presence Online Development
Medical Publicity
Medical Reputation Management Physician's Reputation Mgmt and Repair
Plastic Surgery Website Design Gastroenterology Website Design
Newsletter for Patients Writing
Medical Web Content Writing Patient Education Materials Writing
Our clients were featured by:
and other media
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What makes us Medical Publicity Experts? Well, the knowledge of publicity and long experience working with medical professionals. Why should YOU be interested in medical publicity? Certain goals of medical practice can't be achieved by any other means. (Case in point, authority and presence in the media - not as an advertiser but as an expert - can't be bought.)
The story goes like this: There are doctors (dentists, hospitals, etc.) who are concerned with growing their patient base. They expand considerable resources on all kinds of promotion, advertising and marketing. There are other doctors (dentists, hospitals, etc.) who are either not in immediate need of expansion or have a much more thoughtful approach to it. For the second group medical publicity is the better solution. Publicity isn't advertising. You can't plan on measuring its ROI. You can't always measure the results it produces. But medical publicity is a physician's best friend.
You could think of medical publicity as a prestigious, discreet and effective form of marketing. It will establish you as an authority in your field. It will make you likeable and your services sought-after. It provides leverage over competition. It is a major asset for your professional image. Last but not least: yes, medical publicity attracts patients. There is nothing wrong with chasing after medical referrals, if however your practice is doing well and you want to build it strong in the long run, there is no substitute for expert medical publicity.
Here is the abbreviated version. Publicity isn't what you want to say about yourself (which obviously has less credibility than someone else's opinion of you); publicity is mostly what others say about you or the opportunity for you to speak on the subject you know well in the media. Publicity comes in a variety of forms. It could be conducted Online, off, or both. It may be made apparent through articles, press releases, media pieces, media appearances, etc. Medical publicity has the power to transform a mediocre practice into a star and has the ability to double or triple its growth as compared to its competitors. Medical publicity can set a practice apart (and above its competitors) in the minds of patients. Medical publicity brings new approaches and better ways to do things that exceed patients' and market's expectations. In order to achieve the best results, you'd want to make sure that you're hiring Medical Publicity Experts. Is medical publicity different than other forms of publicity? Not very, but the professionals in medical publicity usually have better access to media outlets that can utilize your professional knowledge and / or your expert opinion. (Learn about Medical Publicity Facts & Fiction)
Medical publicity is costly. (If you find a publicist who promises you golden mountains for $1,000 a month, this is either NOT a professional, or only one section of your publicity will be addressed.) The rates for first-class, PROFESSIONAL medical publicity start at $3,000 - $5,000 a month. (Smaller scale medical publicity can be achieved for as little as $2,000 a month.) Medical publicity agreements are usually for 6 months which is the recommended time for achieving optimal results. The results justify the investment. To inquire about medical publicity for your practice, click here.
Before we go any further, we're often asked for proposals. Of course you need to know what we can do for you, how much time it will take, the estimated cost. That's understandable. If you'd like to request a general proposal you're welcome to do so here, BEFORE you do however be sure to understand, the proposal will be by necessity quite generic. Developing a proposal akin to a publicity strategy requires extensive market research, teleconferencing, and a lot more. All of it requires time, labor and resources which we're unable to give away to everyone who asks. That's why YOUR proposal will be somewhat generic, once you become Medical Publicity Experts' client, a custom publicity strategy and implementation schedule will be developed especially for you within the first 10 days of our working agreement. If you don't like the idea or you feel that it is like buying "a cat in the bag", yes, there is another way: we can develop more detailed proposal for you and charge you for it (the average cost is $500). The cost of a detailed proposal is fully deductible if you become Medical Publicity Experts' client within 10 days of the receipt of the proposal. (If you don't that's OUR cost of preparing the detailed proposal and we'll retain the fee.) If you'd like a custom medical publicity proposal developed especially for you and your practice, please DON'T use the form below, click here instead.
ATTENTION PROSPECTIVE CLIENTS: CEILA Company DOESN'T provide references. We enjoy positive clients' rating Online and off, have extensive presence on social networks and in the media. Since we provide 100% confidentiality clause in our working agreements, we can't breach past or present clients' confidence to attract new business. To view available client list, click here.
Medical Publicity Inquiry
Fill out the form below, completely. Because every physician's and every practice's circumstances are unique, we don't provide one-fits-all solutions: if we did there would have been a payment button on this page. Our reply will be based as much on your inquiry as on the information you provide to our questions within the form.
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